Roses are Red, Ferraris are too!

This week's blog post comes again from Nina Heck.



What is the color Red to you? Red in colorology is a very expressively intense color. It grabs attention to the eye and is passion, life, energy, and power. It signifies richness and luxury, and beauty. Italian designers like Valentino and Pininfarina love the color Red and use it to define their brand.

When you think of Valentino, almost immediately the signature crimson red color comes to mind. His legendary crimson gowns are the brand's trademark and his collections are worn by the world's wealthiest and most glamorous women including stars like Gisele Bundchen, Anne Hathaway, and Gwyneth Paltrow.

(Valentino crimson collection image courtesy of RedHotBrides.com)


To Italian engineer, designer and businessman, Paolo Pininfarina, red is what defines power, luxury, and an experience of a lifetime. What color comes to mind when you picture a Pininfarina-designed Ferrari? Most likely the famed Ferrari red which has become the signature of the brand. Did you know there is even a “Red-Travel” site which is an exclusive Ferrari tour trip journey of Italy? With Pininfarina behind the scenes, the color red is symbolic to his work.

(Pininfarina Ferrari image courtesy of Pininfarina Ferrari P4-5 Wallpapers)

The characteristic red theme even extends to The Keating Hotel, the only hotel in the world to be designed by Pininfarina.. Stop in and see if it grabs your attention.